Bringing the FICO platform to life
Banks have relied on FICO products to detect fraud, manage credit history, and process loans since the 1950s. Each of these products were separate and sold individually. That’s why when FICO combined them all into one single AI-powered platform, it was a major leap forward, eliminating lengthy integrations and scattered data.
However, banks didn't see it that way. They were used to each product being standalone and felt unconvinced of the value of the new platform
FICO brought us in to help them shift perceptions and make the platform’s value clear, so customers would see it for the game-changer it was.
Solution
Rather than double down on lists of features, we brought the platform to life with bold animations and snappy headlines centred around a single idea: the FICO platform is a living intelligence system that helps businesses respond to challenges organically.
Outcome
The campaign helped FICO cut through cluttered social feeds and grab audience attention, with eye-catching visuals and tight messaging that drove home what their platform truly was. It significantly elevated engagement on platform’s landing page, while also laying the creative groundwork for FICO’s future campaigns and platform marketing.
