Transforming sewer inspection
footage into enticing content

Info 360

Wastewater systems have kilometers of pipe. Video inspection creates hundreds of hours of footage for utilities to review by hand. But with Autodesk Info360 Asset and VAPAR AI, wastewater managers can automate video review, detect defects, and triage repairs in a fraction of the time.

AI-powered pipe inspection for sewers is eminently useful technology. But it makes for dreary imagery for a marketing campaign. How do you capture the reality of the work, while retaining visual appeal?

We used genuine sewer inspection footage but placed it within vector-based overlays to make it less of a focus and reflect how it would sit within the software. The overlays depict the data the system collects and emphasize workflows the audience will recognize. That way, our treatment could keep an authentic feel while staying clean and clear.

Using vector overlays was also not a purely aesthetic exercise. It extended the look of our previous Autodesk water portfolio materials and brought VAPAR AI-an independent company-into the Autodesk brand family.

We created an attention-grabbing, integrated coop marketing campaign that made sewer inspections... extraordinary.

  • Brand-building overlays and data visualizations brought data, details, and features to life
  • Dynamic, colorful video turned authentic sewage inspection footage into a data revelation
  • Companion infographic, landing page, and banner ads created demand and nurtured leads
Automation Anywhere
Automation Anywhere
Automation Anywhere